About

I am a senior product and strategy leader with 15+ years of experience building products and product organisations across startups, scale-ups, and larger businesses. My current focus is AI-native product development: how better tools, clearer intent, and stronger operating models change the way product work gets done.

My last large-scale executive role was Chief Product Officer at Utility Warehouse, where I led a 65-person product, UX, and marketing organisation through digital transformation that supported 20%+ annual customer growth and more than £10m in operational savings. Earlier at both OVO and Utility Warehouse, I stepped into organisations with weak or immature product environments and helped build the product function, design capability, planning rhythm, customer focus, and test-and-learn discipline needed to deliver at a very different level of speed and quality. Across my career I have led product, UX, marketing, proposition, and customer-experience initiatives, built teams from scratch, and worked on both growth and operational-efficiency agendas.

Since leaving Utility Warehouse, I was part of the founding team at Alfred, a new kind of multi-service utility, helping shape the product and get the business moving. I expect to stay close to them.

My strength is making sense of complexity and turning it into clear decisions and execution paths. I tend to see patterns early in messy systems, then give teams and organisations a practical way to act on them.

I work fluently across strategy, product, and technology. I came up through hands-on product roles, and I still like being close to the work. That means I am comfortable moving between commercial questions, operating-model design, and the technical realities underneath delivery.

Over the last two years I have got hands-on with the tools that are changing how products get built, pushing hard on what they can actually do in practice and where their real limits still are. After years at leadership altitude, getting back to building has been genuinely valuable — and it has left me with a much sharper view of how AI changes product development in practice: workflows, team structures, decision-making, and the kinds of operating models that make ambitious companies faster and more effective. Those themes shape both my writing and the tools I am building.

What I Do

My main focus is helping ambitious product organisations raise the quality of product management, improve execution speed, and build new products for the next phase of growth.

Alongside that, I write about AI-native product development and build tools that help me stay close to how product, technology, and ways of working are changing in practice.

How I Think

I tend to think in systems: where the real bottleneck is, what is creating drag, which pieces need to change together, and where a small shift in structure can unlock disproportionate results. That is why so much of my work has involved not just product direction, but reshaping how teams plan, measure, decide, and execute.

I am pragmatic as well as principled: I care about good product thinking, but I am not dogmatic about process. The job is to balance autonomy, discovery, and speed with enough strategic coherence that the whole system moves in a useful direction.

I am at my best in ambitious organisations that want to achieve more, not just cut costs: companies with room to move faster, improve how they work, and turn product, strategy, and technology into a genuine growth advantage.

A Few Career Highlights

Led the transformation of Utility Warehouse from a weak product and customer-experience environment into a modern product organisation able to attract strong talent, deliver at much higher pace and quality, and support 20%+ annual customer growth alongside £10m+ in operational savings
Helped build the product, UX, and customer marketing capability at OVO, while also strengthening data, experimentation, and product decision-making in ways that improved conversion materially and helped launch new products generating £6m gross margin in their first year
Co-founded BrightSun, an early alternative-data platform for venture investors, where I combined early market insight, commercial innovation, and hands-on technical work to help build something genuinely new
Led a highly complex post-merger migration at a London fintech startup (TIM), moving customers safely onto a new platform with a clean cutover and no visible disruption across virtual portfolios worth hundreds of millions of dollars

Working Together

The best fit for me is an ambitious company with room to move: one that wants to build better products, work faster, and use product, strategy, and technology as a genuine growth lever.

I am interested in the intersection of product leadership, AI-native delivery, and the operating models that help teams make better decisions faster.

If that sounds relevant, the best next step is to get in touch.