About

I am a senior product and strategy leader with 18+ years of experience building products and product organisations across startups, scale-ups, and larger businesses.

My last large-scale executive role was Chief Product Officer at Utility Warehouse, where I led a 65-person product, UX, and marketing organisation through digital transformation that supported 20%+ annual customer growth and more than £10m in operational savings. Earlier at both OVO and Utility Warehouse, I stepped into organisations with weak or immature product environments and helped build the product function, design capability, planning rhythm, customer focus, and test-and-learn discipline needed to deliver at a very different level of speed and quality. Across my career I have led product, UX, marketing, proposition, and customer-experience initiatives, built teams from scratch, and worked on both growth and operational-efficiency agendas.

Since leaving Utility Warehouse, I was part of the founding team at Alfred, a new kind of multi-service utility, helping shape the product and get the business moving.

I am strongest when the work needs more than incremental improvement from the current state. I tend to build a picture of the future first, then work backwards into the choices, capabilities, sequencing, and operating model needed to get there.

Another personal strength is range. I can sit with a lot of complexity, turn it into a clear strategy and decision path, and still go deep enough into the product, data, technology, and organisational detail to know whether the plan will survive contact with reality.

Over the last two years I have got hands-on with the tools that are changing how products get built and what is possible, pushing hard on what they can actually do in practice and where their real limits still are. After years at leadership altitude, getting back to building has been genuinely valuable and it has left me with a much sharper view of how AI can be integrated into products and how it changes product development in practice: workflows, team structures, decision-making, and the kinds of operating models that make ambitious companies faster and more effective. Those themes shape both my writing and tools I am building.

What I Do

My main area of interest is helping ambitious product organisations raise the quality of product management, improve execution speed, and build innovative new products for the next phase of growth.

Alongside that, I write about AI-native product development and build tools that help me stay close to how it is changing both the types of product you can build, and how you build them.

How I Think

I tend to think in systems: where the real bottleneck is, what is creating drag, which pieces need to change together, and where a small shift in structure can unlock disproportionate results. That is why so much of my work has involved not just product strategy, but reshaping how teams plan, measure, decide, and execute.

I am pragmatic as well as principled, I care about good product thinking, but I am not dogmatic about process. The job is to balance autonomy, discovery, and speed with enough strategic coherence that the whole system moves in a useful direction.

Working Together

I am currently looking for new opportunities. I am at my best in ambitious organisations that want to achieve more, not just cut costs. Companies with room to move faster, improve how they work, and turn product, strategy, and technology into a genuine growth advantage.

If that sounds relevant, the best next step is to get in touch.