Concept Screener

Synthetic AI research agents for pre-UX validation. Test concepts against AI personas before expensive user research.

The Problem

User research is essential but expensive:

• Recruiting participants takes weeks
• Each study costs thousands
• Early-stage concepts get minimal validation
• Teams skip research and build on assumptions

The Vision

AI personas for rapid concept validation:

• Synthetic Participants: AI agents that simulate target user segments
• Rapid Screening: Test 10 concepts in hours, not weeks
• Bias Detection: Identify potential issues before real user exposure
• Research Augmentation: Use alongside (not instead of) real research

Status

Concept phase. Exploring persona modeling approaches and validation methodologies.

Important Caveats

This is not a replacement for real user research. Synthetic personas can screen obvious issues and generate hypotheses, but human validation remains essential for high-stakes decisions.